Sustainability is currently among the leading priorities of companies across the spectrum. Continue reading for more information.
Among the key consumer trends that is affecting industries around the world is a greater push for sustainability and environment-friendly products. At present, customers think long and hard before making any purchases as they have to determine the businesses and products that are least impactful on the environment. In this context, another growing trend that aims to support the environment is consumers going with regional brands and companies. This is due to the fact that the items that these companies produce do not take a trip throughout the world, indicating that they are related to a lower carbon footprint. In reaction to these trends in consumer behaviour, businesses have actually been advancing some essential efforts to support the environment and introduce environment-friendly services. For instance, lots of businesses are now investing in recyclable environment-friendly item packaging, something that the partner of the activist investor of Pernod Ricard would know. More companies are also using renewable resources today.
As we have actually grown more health-aware, a growing number of customers are looking for healthier items that can quickly fit into their way of lives. When it comes to the food industry, the current consumer trends statistics reveal that the sales of healthy food products have escalated over the past 5 years. From low calorie snacks to high-protein meals, there is a wide variety of healthy food alternatives that customers can select from today. This also gave rise to many companies in the healthy food sector to provide more useful services such as healthy meal packages. This is something that the CEO of the fund with shares in HelloFresh is likely to confirm. Apart from food, more consumers are also looking for devices that can help them track their vitals and reach their physical fitness goals. This idea led the way for the introduction of the wearables industry and its continued growth.
Many consumer trends reports suggest that the majority of companies are currently working on enhancing the customer experience. This is because companies understand that the best way to increase sales and profitability is by providing an immaculate customer experience that will motivate retention and attract new customers. For instance, the majority of companies now provide a live chat feature that can help deal with consumer queries immediately. Most companies are also investing in more user-friendly websites and apps that incorporate helpful customer-centric functions. For example, website most e-commerce websites now offer a range of payments alternatives to motivate consumers to settle their sales. This is largely due to the combination of some key fintech solutions, something that the CEO of the US shareholder of Stripe is more than likely familiar with. In an effort to encourage sales, a lot of companies now offer easy returns policies and no questions asked refunds should the item not satisfy the client's expectations.